Many often wonder how to sell and how to pitch a product to the masses, it can definitely be a drag. Today we’re going to give a little bit of incite into the world of Trade Show marketing!
Already have your product? Already have your marketing materials? Already have a website and inventory? Then you are ready for your first trade show! Getting your product seen by thousands sometimes is often a crucial part of making a living and becoming successful at business. But how can you leverage the overall aspect of making it big in your industry?
What is a Trade Show? A trade show is an exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade shows are not open to the public and can only be attended by company representatives and members of the press. Also, an exhibition of businesses offering franchises and/or business opportunity packages for sale.
One of the most confusing aspects of the exhibiting industry is deciphering the various trade show contractor on the trade show floor, the roles they play, the people who hire and pay them, and the ways in which they interact with each other. The sheer number (and similarity) of names almost guarantees confusion, even to industry veterans. Adding to the befuddlement, some contractors are known by different names, depending on the venue. For exhibit-industry rookies, the slew of trade show contractors is downright overwhelming.
Trade shows are sponsored by trade associations for specific industries, and there are thousands of associations running shows every year. Generally trade shows aren’t open to the public and can only be attended by company representatives and members of the press. Exhibiting at a trade show is an excellent way to find customers to help your business grow. Trade shows are also economical ways of getting sales. The CEIR reports that closing a sale that begins with contact at a trade show runs about half the cost of closing a sale that doesn’t have the exhibition advantage: $550 and 1.4 sales calls compared to $997 and 3.6 sales calls.
Finally, trade shows are popular, and it’s easy to find one that fits your industry and your company’s needs.
See why it’s important?
Every product business owner needs a good trade show effect to get the word out and bring in more sales, so what are you waiting for?
Women in business attend the upcoming Ultimate Womens Expo in Atlanta, Ga. June 2-3, 2018 if your looking to grow your product reach! For over 30 years and 380 shows, the Ultimate Women’s Expos are the largest producer of Women’s Expos in the United States! The Ultimate Women’s Expos have helped hundreds of thousands of women find the very best in products, services, and resources for their homes, businesses and families. This is all we do, 365 days a year. You can rely on the Ultimate Women’s Expo to deliver highly qualified attendees that will turn your marketing objectives into the best return on investment.